Tumblr’s mockery of verified payments has brought the social media and blogging platform a boost of 125% in iOS in-app purchases in the month of November, according to an study of the app’s in-app consumer spending. The company, which is now owned through WordPress.com operator Automattic in the wake of its acquisition in 2019 and relaunched its response to the paid verification craze on Twitter by introducing its own decorative double blue checksas a humorous response to the notion that subscription-based verification was of any value at all.
In the end, at the very least, Tumblr customers were prepared to spendbut it was not necessarily for prestige however, jokes have been proven to be the most successful way to make money for the blog network as opposed to some of its legitimate ways of earning money, like its creator-focused service, Post+. After being met by criticism from the community,at one point Post+ was being beaten from a monetization standpoint by crabs, an amusing paid feature that allowed users to transmit animations of dancers to their dashboards.
Maybe, then, it’s not surprising to see the Tumblr double-blue check joke create more revenue for the site.
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According to the latest data that the app-intelligence firm Sensor Tower provided to TechCrunch the Tumblr iOS app has increased significantly from November 2022’s double blue check launch which now stands at $263,000 in net revenues. While it’s not an astronomical amount in the overall scheme of things however, it’s still an increase of 125% spending when compared to the previous three-month period of August to October 2022.
It’s hard to pinpoint these gains to the double blue check by itself, but. Tumblr also provides other in-app purchases, such as crabs paying for boosting and free browsing.
