Instagram is adding ads to search results, and is launching “Reminder Ads’

Meta is unveiling two new features on Instagram created to offer more avenues to advertise as Meta faces a weak advertising demand. The social network has announced that it’s experimenting with advertisements in the results of searches to target people who are actively looking for products, businesses, and content. The ads will be displayed in the feed which users can scroll through when they click on a page from search results.

Following the initial testing period, Meta plans to launch advertisements in the results of searches across the globe in the next few months. This launch is likely to be a snub to the application from a consumer viewpoint, as it brings advertisements to a different part of Facebook’s social media network.

After the advertisement is rolled out to the masses, users all over the globe will begin to see ads that are related to their search. For instance, If you look up “Skin Care,” you will be able to see relevant ads in the feed of results for searches. You can distinguish between posts that are ads and regular ones by looking for the “Sponsored” label under the account’s name.

Read More:- How will Instagram ads work if I don’t include any interest? Will it show my ad to random people who searched for something related on Google?

Instagram is also launch Reminder Ads, which are created to make it easier for companies to make announcements, and remind and inform users of forthcoming events or launches people may find interesting. The concept of the Reminder Ads is to aid advertisers increase awareness and create anticipation for events coming up. 

Users can select to receive reminders and receive three messages via Instagram. Users will receive a reminder a day prior to the event or launch, and 15 minutes prior to or at the time of the launch or event. Reminder Ads are being sent out across all advertising with the option to choose in the feed.