Google is launching a brand-new Ad Transparency Center that lets users search for verified advertisers and their campaigns across Google’s platforms including Search, Display and YouTube.
The new transparency center is accessible directly by clicking this link as well as via on the My Ad Center page allows you look for ads by an organization, the location they were viewed and the date the last time they had a campaign running as well as the design. Users can either like or reject the ad , or even declare it in violating Ads advertising policies in the event that ads display unsafe products or content, as an example. The Center will begin rolling out this morning and will be accessible to all users in the coming weeks.
Not quite so, Google introduced the My Ad Center hub in the year before that lets users view details about topics for ads brands, as well as latest ads they have seen on Search, YouTube and Discover. Users can modify these settings by eliminating the brands or topics, or completely removing personalized ads. It’s important to note that this doesn’t mean that you won’t be exposed to ads. The only difference is that they will not be based on your search preferences or other data.
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Google stated that, following the launch that 20% of 70 million people who visited the My Ad Center page were to change the ad preference. Since billions of people use Google’s websites it’s not as impressive.
The Mountain View-based company stated it would be launching a new transparency center to let customers find out more about unknown brands and verify whether they have been Confirmed through Ads.
“We’re dedicated to safeguarding our users by providing an easier, more secure and accountable advertising experience. Through Ads Transparency Center Ads Transparency Center, you’re not in the dark regarding the ads you see through Google,” Alejandro Borgia Director of Product Management at Ads Safety said in a statement.