Truecaller has been a known name in the app market globally — thanks to its eponymous caller-identification service. The number of active users these days stands at 338 million however, it could be much larger because the lack of a feature for calling ID on iOS is a factor that has hindered its expansion in the eyes of iPhone users. As a way to increase its coverage, the Stockholm-based firm is launching an update that will enable live caller ID on iOS and will be available to those paying for its premium levels.
The latest feature comes at the same time that Truecaller continues to witness significant growth however there are also some knocks in its most popular markets. The app is one of the most popular apps among people who use mobile phones in countries such as India in which people are targeted by spammers. However, the company has come under criticism regarding how it gathers data to run its caller identification service.
A year ago an investigation carried out by the Indian publication The Caravan claimed that Truecaller was “comprised of details which have been collected without consent.” The company has denied the allegations and claimed it was in error and was based on incorrect data.
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The new feature for caller ID is available only for those within the app’s premium tiers (priced in a range of tiers that range between $0.99 per month for an individual and up to $4.99/per month in the event that a customer carrier isn’t supported, or $9.99/month when family plan plans are purchased with discounts for monthly subscriptions).
It won’t be as it is on Android The iPhone experience will be different from the seamless experience on that platform — users will see an instant caller ID when they get an incoming call, The iPhone experience will require interaction with Siri.
Nakul Kabra, director of product in charge of iOS at Truecaller said that the application has had an unsatisfactory experience on iPhone due to the way Apple interacts with caller ID apps from third parties.
The current system for identifying calls within Truecaller is limited to a specific number of numbers that are stored in directories of the Apple CallKit framework, selected by Truecaller’s spam algorithm. It means that all additional numbers that are not locally stored need manual searching according to the developer.
