Apple’s ATT has been subject to a competition probe in Italy

Apple is undergoing a new antitrust probe in Europe regarding privacy regulations that apply to third-party applications that run through its mobile platforms. These rules hinder their ability to monitor iOS users to provide them with ads.

Italy’s competition regulator said today it is concerned that Apple might be gaining an unfair advantage through its own “personalized” advertisements that aren’t subject to the same authorization pop-up that allows third-party companies to monitor iOS users.

Apple introduced its app tracking transparency (ATT) function a little two years ago. It requires third-party apps to obtain an opt-in from users in order to be tracked by advertisers. This was condemned by the advertising industry and it quickly resulted in a plethora of complaints being lodged before competition regulators. Therefore, Italy isn’t the only country to be questioned about Apple’s privacy policy.

Read More:- Why are Apple and its products famous?

In the form of a press announcement today, the Italian AGCM has announced the beginning of an inquiry into Apple for possible abuse of its dominant position in the app market declaring that it is suspecting Apple of imposing an even higher level of “restrictive” privacy policy to developers of apps than what it uses for itself. 

This, in turn, means that third parties could be left behind in terms of how they can improve the “quality and detail” of the data provided for them through Apple as it suggests in relation to how effective their advertising advertisements are on iOS.

“This happens due to the technical characteristics of the programming interface they can access SkAdNetwork which appears much less effective than Apple Ads Attribution, the tool that Apple adopts for itself,” the AGCM stated in a statement.