Adobe has launched the enterprise version of its app for creativity Adobe Express today during the company’s Adobe Summit event. The subscription for enterprise will allow organizations to access Adobe Firefly — the company’s newest Artificial Intelligence (AI) generative tools.
The maker of creative tools stated that its new product would aid businesses in the creation of anything from content for branding to social media posts , without needing to learn design skills. In essence, Adobe is offering its Canva rival to businesses of all sizes.
Adobe introduced the program as Creative Cloud Express in 2021 in order to take over Adobe Spark and later changed the name as Adobe Express.
Read More : How does the Adobe Creative Cloud Express work?
The company stated the Adobe Express for Enterprise will be integrated into their digital asset administration service Adobe Experience Manager (AEM). In addition, they will be able access to Adobe Firefly image and text generation effects that are suitable to use in commercial settings. Customers of Enterprise will get access to video, images, fonts , and creative templates.
“Over the past year, Adobe Express has successfully demonstrated the unique ability to unlock creativity across users of any creative skill level, everyone from those just starting out to experienced creative professionals,” Govind Balakrishnan who is the senior vice-president for Adobe Express, said in an announcement.
“Now Adobe Express for Enterprise will connect teams of all types – from creatives to communicators – as a creative hub, with the highest quality collection of assets and templates, integrated libraries and new brand control features, enabling anyone to create and share on-brand content at scale.”
