Due to COVID-19, but that isn’t stopping organizers from offering a taste of what the Austin event would have offered. They’re with Amazon on an SXSW Film Festival Collection that will stream movies from the festival on Prime Video for 10 days, completely free in the US
While creators will have to opt in, they’ll receive a screening fee for their trouble. Amazon and SXSW are tentatively looking at a late April time-frame for the festival.
There’s no doubt that Amazon stands to benefit from the sxsw. It’ll both serve as a promotional carrier for Prime Video and add some prestige.
