Snap has added Ray Tracing technology in its AR Lens Studio for developers across the globe the business has announced this week. Ray tracing is a technological technology that allows realistic renderings of illumination and reflection on AR artifacts. Snap has joined forces together with Tiffany & Co. to introduce the first Lens that is based on Ray Tracing. This Lens lets users test out Tiffany Lock bracelets using AR and buy them right from the application.
Snap claims that it’s the first company to provide the ability to ray trace on mobile devices at this level. Ray tracing technology is normally integrated into offline games like console games. However, Snap has now brought real-time quality to mobile.
Ray tracing is a simulation of how light behaves within the physical world, employing an algorithm to track the route that a beam of light could take within the actual world. This means that developers can create virtual beams of light that seem to reflect off of digital objects and produce realistic reflections. Raytracing can improve your quality with any Lens which includes objects in which light bounces off and is reflected on their surfaces including stone, glass, and metal surfaces.
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“Snapchatters are awestruck by the ability to use AR to experience items from the most popular fashion brands which make shopping individual, convenient, and enjoyable,” the company said in the blog article. “Today we’re pleased to reveal Ray Tracing that is currently available through Lens Studio to developers around the globe. In the near future, Lenses that feature AR diamond jewelry, clothing, and many more items can achieve the highest quality and realisticity.”
Snap recently revealed that the number of Snapchat users has used AR Shopping Lenses more than 5 billion times by 2022. In light of the fact that shopping Lens creation is a field in which Snap is striving to enhance its technology. It’s not a reason to be surprised that Snap is introducing Ray Tracing into its app to improve the experience further. The latest AR enhancements that were made public today may also offer Snap the ability to better be competitive with larger social media firms.
